CONSUMER BRAND RELATIONSHIPS
MEANING, MESURING, MANAGING
EDITORS
Fetscherin | Heilmann
Marc Fetscherin, Ph.D.
Associate Professor, Rollins College, USA and organzier/founder of International Consumer
Brand Relationships Conference (iCBR) & Global Consumer Brand Relationships Summit (GCBR)
Marc Fetscherin is Associate Professor of International Business and Marketing at Rollins College, United States. Fetscherin is Founder and Organizer of the International Consumer Brand Relationships (CBR) Conference, which started in 2010 at Rollins College. In 2012, he co-edited the book Consumer-Brand-Relationship: Theory and Practice, published by Taylor and Francis, Foreword by Kevin Keller. This second edited book contains a collection of the best papers originally presented at the 3rd CBR Conference held on September 26–28, 2013. For more information, visit www.fetscherin.com.
Tobias Heilmann, Ph.D.
CEO, campaignfit Ldt., Switzerland
Tobias Heilmann is CEO of campaignfit Ltd. (www.campaignfit.ch), Switzerland, a consulting company specialized in empirical brand and leadership consulting. Based on scientific tools, he and his team measures, tests, and predicts company brand, product/service brand, employer brand, CEO brand, and place brand, develops and implements strategies for companies and states. Furthermore, he is Assistant Professor in Social and Business Psychology at the University of Zurich, Switzerland. He received his PhD in Business Psychology from the University of Zurich, Switzerland. He also holds a master’s in Organizational Psychology from the University of Tubingen, Germany.