FOREWORD

by Ed Lebar & Max Blackston

CONTRIBUTORS

29 Authors | 11 Countries | Academics & Practitioners

The contributors for this book are experts from all over the world such as Australia, Brazil, Canada, Finland, France, Germany, India, Netherlands, Switzerland, United Kingdom and USA. Our experts reflect the internationalization and interdisciplinary nature of consumer brand relationships. 

 

 

Aaron Ahuvia, Professor of Marketing, University of Michigan-Dearborn, USA

Samil Aledin, Ph.D., is an independent scholar and a research consultant, Finland

Ryan Barker, Managing Partner of BERA Brand Management, USA

Max Blackston, founding partner of BlackBar Consulting, Israel

Euler Alves Brandão, founder, partner and chairman of Stetik Group, Brazil

Coralie Damaz, Assistant Professor of Marketing, ISC Paris Business School, France

Pascale Ezan, Associate Professor of Marketing, University of Rouen, France

Marc Fetscherin, Associate Professor of International Business and Marketing, Rollins College, USA

Cid Gonçalves Filho, Provost and Professor of Marketing, Fumec University, Brazil

Mathilde Gollety, Professor of Marketing, Pantheon Assas University, Paris, France

Sabrina Hegner, Assistant Professor of Marketing and Consumer Psychology, University of Twente, the Netherlands

Tobias Heilmann, CEO of campaignfit ltd., Switzerland

Valérie Hémar-Nicolas, Assistant Professor of Business and Marketing, University of Paris Sud, France

Bjoern Ivens, Professor of Business Administration and Marketing, Otto-Friedrich-University, Germany

Mansoor Javed, Ph.D. student of Strategy and Applied Management, Coventry University, UK

Gachoucha Kretz, Associate Professor of Marketing, ISC PARIS Business School, France

Edward Lebar, founding partner of BlackBar Consulting, USA

Alexander Leischnig, Assistant Professor of Marketing Intelligence, University of Bamberg, Germany

Bano Mansoor, Marketing and Branding Consultant at Creative Cores Media Group, London, UK

Dwight Merunka, Professor of Marketing, Aix-Marseille University at KEDGE Business School, France

Jeffrey Peacock, Partner of BERA Brand Management, USA

Ad Pruyn, Professor of Marketing Communication and Consumer Psychology, University of Twente, the Netherlands

Philipp A. Rauschnabel, Assistant Professor of Marketing, University of Michigan-Dearborn, USA

Sanjit Kumar Roy, Assistant Professor of Marketing, The University of Western Australia, Australia

Subhadip Roy, Assistant Professor of Marketing, Indian Institute of Management (IIM), India

Sreejesh S., Ph.D. student in management, IBS Hyderabad, India

Antonio Santos, Vice-President Distribution of the Lafarge SA, Marketing Innovation Department, France

Gustavo Quiroga Souki, Professor of Marketing and Strategy, Centro Universitário Una, Brazil

Ronald Voorn, PhD student, Utrecht Business School / University of Twente, the Netherlands