Suzanne Bates, CEO Bates Communication and author of best seller books 'Speak Like a CEO', 'Motiave like a CEO'; and 'Discover Your CEO Brand'. 

 

Leslie Gaines-Ross, Chief Reputation Strategist at Weber Shandwick and author of the best selling books 'CEO Capital: A Guide to Building CEO Reputation and Company Success' and 'Corporate Reputation: 12 Steps to Safeguarding and Recovering

Reputation'

 

 

 

 

 

 

 

The chapter authors are experts from many countries, including Austria, Canada, Finland, Germany, the Netherlands, Portugal, Sweden, Spain, the UK and the US. They come from a number of different fields, including accounting, communication, economics, entrepreneurship, finance, leadership, management, marketing, psychology, and strategy, reflecting the interdisciplinary nature of CEO branding.

 

  • Suzanne Bates, CEO Bates Communication and author of best seller books: 'Speak Like a CEO', 'Motiave like a CEO'; and 'Discover Your CEO Brand'.

  • Virginia Blanco-Mazagatos, Associate Professor, Universidad de Burgos, Spain

  • Paul Brockman, Professor, Joseph R. and Amy M. Perella Chair of Finance, Lehigh University, USA

  • Raoul Davis, CEO and Partner at Ascendant Strategy a division of Ascendant Group, USA

  • Juan B. Delgado-Garcia, Associate Professor, Universidad de Burgos, Spain

  • JW Dicks, best-selling author, entrepreneur and business strategist. Editor and publisher of Celebrity Expert® Insider Newsletter, USA

  • Marc Fetscherin, Associate Professor of International Business and Marketing, Rollins College, USA

  • Charles J. Fombrun, chairman and founder of Reputation Institute, USA

  • Leslie Gaines-Ross, Chief Reputation Strategist at Weber Shandwick and author of the best selling book 'CEO Capital: A Guide to Building CEO Reputation and Company Success', USA

  • Lars G Hassel, Dean of the School of Business and Economics, Umeå University, Sweden

  • Andreas HinterhuberPartner of Hinterhuber & Partners, Austria

  • Juha-Pekka KallunkiProfessor of Financial Accounting, University of Oulu, Finland

  • Ruthann (Weaver) Lariscy, Professor, Department of Advertising & Public Relations, University of Georgia, USA

  • Hye-Seung (Grace) Lee, Assistant Professor in the Accounting Department, Lehigh University, USA

  • Stephane M. LiozuAdjunct Professorm Case Western Reserve University. Founder of Value Innoruption Advisors, USA

  • Antonia Mohedano-Suanes, Associate Professor, University of Valencia, Spain

  • Nick Nanton3-time Emmy Award Winning Director/Producer/Filmmaker. CEO of The Dicks + Nanton Celebrity Branding Agency, USA

  • Henrik Nilsson, Professor of Financial Accounting, Stockholm School of Economics, Sweden

  • Fernando PradoManaging Partner for Spain and Latin America at Reputation Institute, Spain

  • Leonard J. PonziManaging Partner of Research and Analytics, Reputation Institute, USA

  • Esther de Quevedo PuenteAssociate Professor, Universidad de Burgos, Spain

  • Daniel E. Re, Postdoctoral fellow, Social Perception and Cognition Lab, Department of Psychology, University of Toronto, Canada 

  • Luc RenneboogProfessor of Corporate Finance, Tilburg University, Netherlands

  • Björn Rosenberger, Management consultant, entrepreneur and researcher. Research associate at the Chair of Management, Leadership and Human Resources at the Technical University Bergakademie Freiberg, Germany

  • Nicholas O. Rule, Assistant Professor and Canada Research Chair in Social Perception and Cognition,  department of psychology, Rotman School of Management at the University of Toronto, Canada

  • Vicente SafónAssociate Professor of Management and Strategy, University of Valencia, Spain

  • Jesus M Salas, Assistant Professor of Finance, Lehigh University, USA

  • YJ Sohn, Assistant Professor, School of Art and Communication, Florida Institute of Technology, USA

  • João Paulo Torre VieitoProfessor of Finance, Dean of School of Business Studies, Polytechnic Institute of Viana do Castelo, Portugal

  • J. Anastasio Urra-UrbietaAssociate Professor, Department of Management, University of Valencia, Spain

  • Yang Zhao, Lecturer, Cardiff Business School, Cardiff University, UK

CONTRIBUTORS

31 Global Experts | Academics & Practitioners

FOREWORD

by Suzanne Bates & Leslie Gaines-Ross