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Consumer Brand Relationships



Susan Fournier is Professor and Dean’s Research Fellow at Boston University, USA. Her research explores the creation and capture of value through branding and brand relationships and she has received five awards for her published work. She is an Editorial Board member of the Journal of Consumer Research and Journal of Marketing amongst others.


Michael Breazeale is Assistant Professor of Marketing at Indiana University Southeast, USA. His primary areas of research include the consumption of experiences and emotional branding. Mike has published articles in publications such as International Journal of Market Research , Marketing Management Journal and Journal of Business Research.


Marc Fetscherin is an Associate Professor of International Business and Marketing and Cornell Distinguished Faculty at Rollins College, USA. His research has been published in Harvard Business Review, Management International Review, International Business Review, International Journal of Market Research, Journal of Global Marketing, International Marketing Review, European Journal of Marketing, Journal of Brand Management, Journal of Place Branding and Public Diplomacy and others.

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