For more information about the book “Consumer Brand Relationships: Theory and Practice” or to contact the co-editor Marc Fetscherin, please see below.
Associate Professor of International Business and Marketing
International Business Department
1000 Holt Avenue
Winter Park, FL 32789
mfetscherin [at] rolllins [dot] edu
If you are interested in presenting a paper or a case study at the next International Consumer Brand Relationships Conference or contribute to the next edited book by Marc Fetscherin, contact Marc directly