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Consumer Brand Relationships: Theory and Practice
Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin
Foreword by Kevin Lane Keller
CONTACT
For more information about the book “Consumer Brand Relationships: Theory and Practice” or to contact the co-editor Marc Fetscherin, please see below.
Marc Fetscherin
Associate Professor of International Business and Marketing
Rollins College
International Business Department
1000 Holt Avenue
Winter Park, FL 32789
United States
mfetscherin [at] rolllins [dot] edu
CONTRIBUTE
If you are interested in presenting a paper or a case study at the next International Consumer Brand Relationships Conference or contribute to the next edited book by Marc Fetscherin, contact Marc directly
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