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Marc Fetscherin

Consultant | Author | Professor 

Short Bio

I'm a Professor of  Marketing and Gelbman Family Chair of International Business at Rollins in the Department of Business (AACSB Accredited), Florida, USA. I feel honored to be part of the Fulbright Specialist Program for 2017-2020. My expertise is in marketing, branding and market research. Specifically I’m an expert related to product-brand management, corporate branding, place branding, human brands, and brand relationships. I have a Master's degree from the University of Lausanne (HEC) as well as a diploma in Business Studies from the London School of Economics (LSE), a Ph.D. from the University of Bern and I was a Post-Doc at Harvard University. Previous my academic career, I was the CEO of Bonfort S.A., a small Swiss luxury company, as well a senior consultant for McKinsey & Company.

I'm/was a Visiting Professor at the East China University of Science and Technology (China), the Copenhagen Business School (Denmark), Jacobs University (Germany), the University of Fribourg, (Switzerland), the University of Lausanne - HEC (Switzerland), the Unviversity of Geneva (Switzerland), and the Lucerne University of Applied Sciences and Arts (Switzerland). I was also an adviser to the Swiss Government as a member of the Federal Commission of Consumer Affairs.

I have published a number of books, numerous book chapters and journal articles. My articles have appeared in Harvard Business Review, Journal of Business Research, International Journal of Market Research, Journal of Advertising Research, International Marketing Review, European Journal of Marketing, Journal of Consumer Marketing, Journal of Brand Management, Journal of Product and Brand Management, Management International Review, International Business Review, or Tourism Management among others.

I have published a few books in branding. Namely, Consumer Brand Relationships: Theory and Practice (2012)Consumer Brand Relationships: Meaning, Measuring, Managing (2015) and CEO Branding: Theory and Practice (2015), The BRAND RELATIONSHIP Playbook (2020). 

 
 

Consultant

Prior my academic career, I was a  senior consultant at McKinsey & Company as well as the CEO of  Bonfort SA, a small Swiss-based luxury company. A regularly work as a consultant for SME and multinational companies. I'm also working with the Medical Tourism Association.

Author

Edited multiple books, book chapters and journal articles featured in Harvard Business Review, International Journal of Market Research, Journal of Advertising Research, Journal of Business Research, Journal of Consumer Marketing,  International Marketing Review, European Journal of Marketing, Journal of Brand Management, Journal of Product and Brand Management, or Tourism Management among others.

Professor

I teach undergraduate and graduate (MBA and executive MBA) courses at various institutions worldwide.
I'm also a regular speaker at various conferences and events worldwide.

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Professor

I feel honored to be part of the Fulbright Specialist Program for 2017-2020. I taught or I teach undergraduate and graduate (MBA and executive MBA) courses at various institutions worldwide. Check out my academic profiles here. 

Rate my Professor | Vitae

 

Universities

East China University of Science and Technology, China

Copenhagen Business School, Denmark

Jacobs University, Germany
University of Lausanne (HEC), Switzerland
University of Geneva, Switzerland
University of Fribourg, Switzerland
Lucern University of Applied Sciences, Switzerland

Courses

Global Branding

International Marketing
Marketing Analytics
Marketing Research
Management Consulting

Principles of Marketing

Strategic Marketing

Author

I feel honored that my research has been featured or cited internationally by Forbes, Daily Mail, NPRThe Telegraph, and more. For more information about my research, visit these website. 
Google Scholar | ResearchGate | Academia | Kudos | PeerWith

 

Books

My most recent edited books are "Consumer Brand Relationships: Theory and Pratice" (2012) Taylor and Francis (Routledge), "Consumer Brand Relationships: Meaning, Measuring, Managing" (2015) Palgrave McMillan and"CEO Branding: Theory and Practice" (2015) Taylor and Francis (Routledge).

Consulting

I have worked or still work with the following organizations

Global Companies

Tata
H&M
Novartis
Credit Suisse
Swisscom
IKEA
McKinsey

SME & Family Business

Victorinox
Raymond Weil
Pain Paillasse
CSEM
Swissbit
SwissSpice
Bonfort

Universities & Associations

Prince Sultan University
Medical Tourism Association
Consumer Brand Relationship Association

 

Contact Me

Marc Fetscherin

Gelbman Family Chair of International Business

Professor of Marketing


Rollins College

Department of Business 
170 W. Fairbanks Avenue - 2779
Winter Park, FL 32789
United States